How To Avoid Video Game Piracy and Make Lots of Money

How To Avoid Video Game Piracy and Make Lots of Money

It sucks.. but games do get pirated every day. In fact one game developer(poor guy) had a 95% piracy rate with his PC title… yes 95%!!! Another developer found that more then 40 piracy blogs picked up his game with just 24 hours after releasing his game. And now for the big kicker… and interview was made with Mad Finger Games whee they said they saw a 60% piracy rate across iOS and Android. As for developers, this is a low blow. But let me share a few tips on how to avoid/prevent piracy so you can bring in more capital to grow your game studio. Right now, since we been in developing our games here at our studio, I will comment on what I believe is the most powerful method to avoid video game piracy and make lots of money for your studio. That is… switching to a Freemium Model. SWITCH TO FREEMIUM MODEL Many developers are scared to go this route, but in all my businesses I have started, bought and seen come to profits. What made them more profitable was getting “quality” customers in the door with little risk to the buyer. Keeping the barrier to enter very low. Nicholas Lovell @ GamesBrief does a great job explaining the concept, definitely much better then I could. Basically Freemium Model is this… releasing your software for free and allowing gamers to purchase items in the game to make your studio money. You can also sell advertising in the game and many other ways to monetize the game. What I will say is this… your purpose is to build a huge following with a low barrier of entry… Having the most people download your apps is the goal. This way you can leverage these wonderful folks for the rest of your game developer career. What’s even cooler is, YOU MAKE MORE MONEY from the folks who buy tons of stuff on your games. Yes… you will have most of the people who buy absolutely nothing. But the real “whales” as Nicholas Lovell calls them are where you can make $1,000+ on a 1 downloader of your app. This is the true power, focusing on the big spenders. This is also political presidents mindset… get funding from the ultra affluent! But IAP (In app purchases is not the end all be all to piracy). It still exists in Freemium model. Piracy is more prevalent with the Android phones using programs like “IAP Free” and “IAP Cracker”. Piraters spoof transactions locally to fool your game and send fraudulent transactions. But iPhones which are jail broken are seeing the effects as well. Hackers have even figured out how to unlock the “free” IAPs on Apples own App Store. The other 2 methods I will share with you from Gamasutra who explains it really well. Remote Communication: This is to have your...

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