Don’t Be Sold On Indie Magic Bullets… How To Succeed As An Indie Developer in 2014

Don’t Be Sold On Indie Magic Bullets… How To Succeed As An Indie Developer in 2014

Upon starting the game studio I took a two prong approach. In order to make this business work I needed to find ways to pull in a profit quickly, in order to receive a return on the investment and hard work. Well, this has been an interesting journey and wanted to share my feedback as I have been getting questions from other indies if they should buy courses or custom built softwares to help them. In Order To Back Up My Post I Did My Own Research One approach was to build amazing games which each game would take 1 to 6 months to build, these would be our innovative titles. The other approach I wanted to test was building smaller more simple games and launching these more quickly. Now after 6 months of testing both avenues, I feel I have enough data to back up my blog post. I can positively confirm that the mass production of games is no longer a valid option for Indie Developers. (At least not for an Indie Studio like ours) The Industry Has Changed You can see the where new markets are emerging… and this can be a sign or way to get in front of the change that could occur. I like to follow what the larger companies are doing and it’s clear many are moving into new emerging markets as the competition is far less. You can view the report on “Mobile Game Firms Looking Abroad” from China Daily. The chart below clearly explains who is spending and smart businesses will always follow the money early.   This was from Flurry data… and will be very interesting to see how this new emerging market plays out. I better polish up on my Chinese and Indian…   The Apple App Store Has Become More Crowded The mobile gaming industry at least Apple App Store has changed tremendously. I have been focusing mostly on the Apple App Store since 2012, since other app stores really were not viable to monetize at that time. During that time, I had the privilege to speak to a few different people who were in the industry for many years and folks who have just came into the industry. Most of the veterans knew what was going on and had the mind set of making really good games which could retain users. These veterans of the game industry knew the challenges in a new market and grasp quickly the idea of better experiences created more money for developers. But then I had other folks who found a quick way to jump into the industry and build many smaller games. To obtain more users in there games then simply ¬†use ad networks to monetize these players. This method has issues and running a spread sheet using my average numbers with our games. We could never get the app...

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